Answers to Week 2 Questions

Part 1 - Navigation

One of the biggest challenges for businesses and customers alike is navigating the Internet. This week please -

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).

a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.

1. Vast amount of data generated as a result of ordinary things we do each day

2. Information was relatively scarce; the task of collecting, transmitting and storing data was costly and time-consuming. But soon we will be flooded with information--a digital tsunami.

3. The challenge of finding information has led to the early development of web directories and search engines.

4. Finding a business on the web

b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There is no right or wrong answers here; I just want your opinion.

First of all, in my opinion, human talent is very important for business. Because human recourse is the most basic part of a business; and it services the basic for the development for business. Human talent determines how successful a business is to some extent. As a result, organization who wants to win at the beginning should hold human talent.

Secondly, the speed is another great problem for business. Since we are living in an information age, the world and the environment change a lot. Marissa Mayer said that one of the goals behind developing Google’s Chrome browser is to “make the web as fast as turning the page in a magazine.” So time is the soul of a business. The man who can manage time could win the game called business.

Moreover, idea is also significant for business. We can learn from the interview that Google started with an idea. Ideas always give business power and vitality. Sometimes a wonderful idea could save a business.
Last but not the least; culture plays an important role in an organization. Marissa Mayer mentioned that she think there is a lot of different elements of the culture that have really fostered innovation. And they like to work with really small teams. Corporate culture is the total sum of the values, customs, traditions and meanings that make a company unique. Corporate culture is often called "the character of an organization" since it embodies the vision of the company’s founders. The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behavior.