1) Looking at the site usage, what doe the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visits: A visit occurs when a visitor requests a page from the Web site (Schneider, 2007, p. 186).
Page view: Each page loaded by a visitor counts as a page view (Schneider, 2007, p. 186).
Page/visit: Generally, a Web site has several Web page, this term means page per visitor.
Bounce rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
http://www.youtube.com/watch?v=ppgfjo6IIf4
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
The three sources of traffic are search engines, direct traffic and referring sites.
The most of the traffic come form Search Engines (79.31%), for example, Google (72.99%visits).
3) What was the most popular web browser used to access the site?
The most popular web browser used today is Internet Explorer.
4) How many countries did visitors to OZRURAL come from and what were the top three countries?
Visitors are come from 24 countries.
The top three countries are: 1.Ausrealia; 2.Unitied States; 3.United Kindom.
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
(a) What you can track.On this Google Analytics page you can track Visitor information. This is broken up into four sections:
• Visitor Trendso Number of visitorso Number of absolute unique visitorso Number of page views per visito Number of page views, averageo The average time spend on the Web siteo The bounce rate
• Visitor Loyaltyo Number of times one person has visited the Web siteo How recent the last time a visitor visited the Web siteo Length of visito Depth of visit
• Browser Capabilitieso Browser typeo Operating Systemo Browser and operating system combinationso Screen colourso screen resolutiono Flash versiono Java support
• Network Propertieso Network locationso Hostnameso Connection speedsThe visitor section also includes new vs. returning visitors, languages of visitors and where the visitors have come from (what country or territory). You can also trace the traffic sources of the visitor which are broken into direct traffic, referring sites and search engines. This includes tracing the specific traffic source that they used and if they have used a search engine the key words that they have searched.
(b) What you can track over time.You can trace all this information over time through the timeline feature on the Web site.
(c) What you can’t track. You can’t trace whether or not visitors have made purchases or not.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
High bounce rate: a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.
Key words: In computer programming, a keyword is a word or identifier that has a particular meaning to the programming language. The meaning of keywords — and, indeed, the meaning of the notion of keyword — differs widely from language to language. (http://en.wikipedia.org/wiki/Keyword_(computer_programming)
Average Page Depth: The average number of pages on a site that visitors view during a single session. The Content Optimization > Content Performance > Depth of Visit report shows page depth figures over a specified period of time. ( http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=32974)
Click through rate: Click through rate is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).
Click: If the visitor clicks the banner ad to open the advertiser’s page, that action is called a click or click-though (Schneider, 2007, p. 187).
Cookie: A cookie is simply a small stream of data that’s passed between a web site and a user’s browser (From Digital Enterprise podcast).
Impression: An impression is the overall effect of something.
Hyperlink: Hyperlink is a link from a hypertext file to another location or file; typically activated by clicking on a highlighted word or icon at a particular location
Navigation: Navigation is the process of reading, and controlling the movement of a craft or vehicle from one place to another.[1] It is also the term of art used for the specialized knowledge used by navigators to perform navigation tasks.
Page view: Each page loaded by a visitor counts as a page view (Schneider, 2007, p. 186).
Session: a session is a semi-permanent interactive information exchange, also known as a dialogue, a conversation or a meeting, between two or more communicating devices, or between a computer and user. A session is set up or established at a certain point in time, and torn down at a later point in time. An established communication session may involve more than one message in each direction. A session is typically, but not always, meaning that at least one of the communicating parts needs to save information about the session history in order to be able to communicate, as opposed to stateless communication, where the communication consists of independent requests with responses.
(http://en.wikipedia.org/wiki/Session_(computer_science)
Unique Visitors (or Absolute Unique Visitors): A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report.
URL: Uniform Resource Locator. It allows the user to locate a resource (the web page) on another computer (the web server) (Schneider, 2007, p. 67).
Visitor: People who come to visit Web site.
Visitor Session: A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website. (http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33095)
Comparison shopping
Additional reading:
This Techcrunch article on Hitwise questions the reliability of some data collection
http://feedproxy.google.com/~r/Techcrunch/~3/QTdCl2iAHhM/
A Video on Google Analytics (not great quality or very exciting but good content)
http://www.youtube.com/watch?v=lsPzslyV1U4
Summary
Obviously, there’s a great wealth of information and data about customers and users that can be collected as people interact with you in the digital world. There are commercial and non-commercial tools out there that help you analyze this data, as well as for very large enterprises, home-grown tools which enable you to understand what it is that your customers are looking for, how they interact with you, and how you might be able to optimize that interaction.
Clearly the most sophisticated digital enterprises are moving along quite quickly to do just precisely that. And so the Amazons, and Ebays, and
Googles of the world are doing everything they can to understand and draw meaning from this data.
In the future, the challenge will be – too much data, too much information, and a high noise to signal ratio. And so the kinds of things that we can do to build analytics that help us really understand the nature of our customers, and how to serve them better is still going to be a major issue as we move forward.
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