Week 10 Questions

1.What does this meant by the following statements?

Trust is not associative (non-symmetric)：There may be a big difference between buyer sides and seller sides.The sellers may have a high amount of trust that the buyer will provide the money or good agreed on for the good they are selling. While they buyer may have less trust that the seller will provide the goods or service agreed upon.

Trust is not transitive : Seller must build trust among the large number of customers in order to have the possibility of trust transtion. Sometimes, people begin to kind of formulate trust around the other party.As people come to a relatively new medium for the first time or are still relatively novice users; how does trust play a role in engaging them in commerce and drawing them into a relationship that they feel competent and is going to work?

Trust is always between exactly 2 parties : The defination of trust is that the assured reliance on the character, ability, strength, or truth of someone or something, or one in which confidence is placed. This always between the trust party and trustee party.

Trust will involve either direct trust or recommender trust : Direct trust relates to a consumer basing their judgment of trust on their perspective to the transaction taking place. Recommender trust relates to a consumer basing their judgment on the views of others who have already had experience in the said transaction.

2.（a） Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.

• http://www.eBay.com.au: One of the elements increasing eBay's trust is eBay's brand name. eBay is a well-known brand all over the world. People will have trust on this website because this. In addition, eBay also have security center which goves tips on increasing the users security.it gives confidence that security is an important aspect for this site as it has a dedicated section for it. The layout is also neat, which gives an indication that the site has had some kind of time given to it. It only cost a few minutes. Nevertheless, eBay is person-to-person. Although the website owns trust, costomers still have risk to deal with other persons.

• http://www.anz.com.au: ANZ is a well established brand therefore this increases the element of trust that is associated with the website. Moreover, It has Security Alerts which show any kind of threat towards ANZ customers. It also provides advice on accessing the site and telling their customers what they won't do; for example, send emails regarding the confirmation of details.

• http://www.ozrural.com: Compared to the above discussed, this website is not as famous as them. This could probably reduce the trust of this website compared with the above two. However, this one is still well set out. The design of this website is perty good. One element of trust is the Google search engine as Google is such a well known and trusted brand. Other elements of trust include the blog (even though it hasn’t being updated much) as it can appear like you are dealing with a real person you know, not just a website or someone you don’t know. This makes the website more personal and hence increases the trust. The elements that could decrease trust in this website are the fact that compared to the other websites that have been looked at this is the one that is laid out the worst. It isn’t laid out badly but you can tell it has not been done by a professional like the other websites.

• http://www.paypal.com.au: Paypal is famous payment method. It is verified by a well known "verifier" (for lack of a better word). This gives confidence to the user that the site is legitimate in what it is offering. First and foremost, this website has a very good layout. Second, it has a security center. Third, it has VeriSign Identify Protection logo. (VeriSign is an organisation that has developed and is promoting a set of principles and criteria for WebTrust.)

2.（b） Find a web site yourself that you think looks untrustworthy.

A web site that I find seems untrustworthy is www.taobao.com. Although it is the largest online shopping website in China, there is still several problems with it. It do have many good credit standing stores on it, but still many fraudulent stores within it. Just like eBay, there are too many sellers to manage. In addition, anyone can open a online store though a simple authentication. So usually the real products have big differences from the online pictures. As a result, i do not trust this web site.