Question 1
a) What experiences have you had with shopping online?
I have brought books on www.dangdang.com, which is an online shopping web site like Amozne.com. Moreover, I also have brought several items on Ebay.
b) Describe a good experience.
The first time I brought books on dangdang.com, I didn’t have net bank. And the web site has a service that I can pay cash when I receive the books. I think it very convenient and 人性化 which gave me a good experience.
c) What did you like about the online store you used?
First and foremost, the prices of books are relatively cheap. Secondly, the online bookshop has large amount of kinds of books. Thirdly, it is easy and quick to purchase books.
d) Describe a bad experience.
Once, I booked several items online. It claimed that they would be ready in a week. However, it took me two weeks time.
e) What problems did you have with the online store?
I cannot see the real products. As a result, the real products often have some differences from the online pictures. In addition, there are always some problem with the Internet and the security of paying matters.
f) What features make an online store more appealing?
1. Attractive price
2. Indoor shopping
3. Various kinds of products in one store
g) What features make an online store less appealing?
1. Safety of payments
2. Quality of goods
3. After-sell service
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?
It is not sure whether the prices of goods and services will rise or fall due to the migration of consumers online. Nevertheless, in my opinion the prices of goods and services will fall due to the migration of consumers online. Because it is cheaper to conduct business online and the physical stores will lower their prices to keep their customers from buying cheaper goods and services online.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.
I do not think that the dispersion of prices will narrow. There will always be varying degrees of quality for one particular product, which is one of the reasons for price dispersion which will not change with digital markets.
b) The importance of brand names will decrease.
I do not think the importance of brand names will decrease because of the development of online market.
c) Price competition will make all products cheaper.
In my opinion, price competition will make all products cheaper to some extent. Because the majority of customers who do online shopping focusing on the price. If the price is higher than that in real world, they will choose to buy the cheaper goods in real world.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.
Whether it is in the digital markets or physical markets there will always be more dominate stores. However the digital market will not be completely dominated by a handful of mega-sites, like Amazon.com. Large site might have difficulty competing with mega-sites such as Amazon.com, but on the other hand small specialised sites.
e) How do you think the balance of power between buyer’s and sellers will change?
I believe that the balance of power between buyer’s and sellers’ will shift to the buyers more than seller. Because there are more and more online stores and people are having increasingly number of options. As a result, Sellers will do more to attract customer, such as give customers more power.
f) Prices are clustered online.
I do not agree with this statement. Because online trading cannot be one of the reasons for price clustering.
g) Online prices are elastic. ( i.e. immune to change up and down with demand)
I think that online prices are elastic because of the following reasons. Firstly, online sold goods are not necessary for people’s daily life. Secondly, it always depends on the good or service not where they are sold to determine whether the price is elastic or inelastic.
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).
I believe this point of view to some extent. Because buyers online should view other sellers’ price. They cannot make price very high because this can keep potential buyers away. Sellers should make price to let buyers have a look at their goods. As a result, there would exist possibility to buy it.
Question 3
a) What types of m-commerce services does your cell phone provider offer?
They provide online store including mapping software, games and so on. They also offer online bills and other convince services.
b) Which of these services do you use?
I just use online bills.
c) What types of transactions do you perform through your cell phone or other wireless device?
I prefer m-commerce transactions though Internet.
d) What types of transactions would you like to perform, but are currently unable to?
None.
e) What is your opinion of wireless advertising/mobile marketing?
In my personal opinion, advertising is everywhere nowadays, such on TV, on the Internet, through cell phone (text massage), on the streets, etc. Therefore, I think that wireless advertising/mobile marketing could take advertising to a more personal level.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment