Business models
1. Brokerage: “Brokers are essentially market makers. They bring buyers and sellers together to facilitate a transaction. Moreover, brokers charging a fee or a commission for each transaction that they enable make brokerage works.”“ However, the real beauty about most broker models is simply that the broker is focused on one thing and only one thing. And that is bringing the buyer and seller together to consummate a successful transaction. And to the extent that that occurs, the broker walks away with a commission and very little overhead” (Digital Enterprise page, 2009).
For example, Ebay, sometimes the buyers pay the broker fee and sometimes the sellers pay the broker fee.
2. Advertising: Advertising is an important generic business model. It works in various media, such video, TV, newspaper, magazine, etc. “Someone produces content that it thinks people will find interesting to listen to or watch, and then they make money off of that content by placing advertisements somewhere within it. And this has been a very successful model. And a lot of entertainment is driven basically by advertising” (Digital Enterprise page, 2009).
For example, if you search some web sites, enormous advertisement come to our eyes.
3. Infomediary: an infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. Infomediaries operate on the assumption that personal information is the property of the individual described, not necessarily the property of the one who gathers it. The infomediary business model recognizes that there is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles (Wikipedia, 2009).
1. Brokerage: “Brokers are essentially market makers. They bring buyers and sellers together to facilitate a transaction. Moreover, brokers charging a fee or a commission for each transaction that they enable make brokerage works.”“ However, the real beauty about most broker models is simply that the broker is focused on one thing and only one thing. And that is bringing the buyer and seller together to consummate a successful transaction. And to the extent that that occurs, the broker walks away with a commission and very little overhead” (Digital Enterprise page, 2009).
For example, Ebay, sometimes the buyers pay the broker fee and sometimes the sellers pay the broker fee.
2. Advertising: Advertising is an important generic business model. It works in various media, such video, TV, newspaper, magazine, etc. “Someone produces content that it thinks people will find interesting to listen to or watch, and then they make money off of that content by placing advertisements somewhere within it. And this has been a very successful model. And a lot of entertainment is driven basically by advertising” (Digital Enterprise page, 2009).
For example, if you search some web sites, enormous advertisement come to our eyes.
3. Infomediary: an infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. Infomediaries operate on the assumption that personal information is the property of the individual described, not necessarily the property of the one who gathers it. The infomediary business model recognizes that there is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles (Wikipedia, 2009).
4. Merchant: a merchant is simply a wholesaler or retailer of a good or service. Another important aspect of the merchant model is that the merchant is intimately involved in distribution. They’re taking in the front end from suppliers. They’re handling product. They have to store product in warehouses. And then they have to mix and match that product to customer orders, and ship. And so the merchant model is really quite involved (Digital Enterprise page, 2009).
For example, amazon.com.
5. Manufacturer (Direct): this type of business model saves company’s cost.
6. Affiliate: An affiliate is a commercial entity with a relationship with a peer or a larger entity
7. Community: Effective communication practices in group and organizational settings are important to the formation and maintenance of communities. How ideas and values are communicated within communities are important to the induction of new members, the formulation of agendas, the selection of leaders and many other aspects.
8. Subscription: The subscription business model is a business model where a customer must pay a subscription price to have access to the product or service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites. Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season (Wikipedia, 2009).
For example, a subscription is for a fixed set of goods or services, such as one copy of each issue of a newspaper or magazine for a definite period of time.
9. Utility: utility is a measure of the relative satisfaction from, or desirability of, consumption of various goods and services.
For example, amazon.com.
5. Manufacturer (Direct): this type of business model saves company’s cost.
6. Affiliate: An affiliate is a commercial entity with a relationship with a peer or a larger entity
7. Community: Effective communication practices in group and organizational settings are important to the formation and maintenance of communities. How ideas and values are communicated within communities are important to the induction of new members, the formulation of agendas, the selection of leaders and many other aspects.
8. Subscription: The subscription business model is a business model where a customer must pay a subscription price to have access to the product or service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites. Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season (Wikipedia, 2009).
For example, a subscription is for a fixed set of goods or services, such as one copy of each issue of a newspaper or magazine for a definite period of time.
9. Utility: utility is a measure of the relative satisfaction from, or desirability of, consumption of various goods and services.
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